The concept of a shared cinematic universe where a series of movies would be connected with each other with its own individual plot and an overall arching story that would lead to big pay off in another movie down the line was created by Marvel Studios with the after credits of 2008’s Iron Man.
This paid dividends for the then fledgling and now the juggernaut in the Cinematic World.
With success comes a host of competitors that will try to give a shot at the successful idea.
Whether due to sheer incompetence, greed, not understanding the strength and weakness of the properties and just not having a plan, there are a number of factors studios can cause for a studio’s cinematic universe to crash and burn even before it lifts off the ground.
Overestimating your strengths
One of the fundamental reasons why a cinematic universe blows up is because most studios do not evaluate whether or not their properties, for example, can be adapted into a cinematic universe format.
The properties must have enough depth and characters that could be organically be stretched out into multiple movies without feeling forced. Marvel, DC and even Star Wars can pull this off because there are numerous stories written about those characters from many different writers in many formats, that the studios can simply pick and choose which one to go for.
For most studios they don’t have that luxury and instead of creating a traditional good first movie and then follow up with great sequels, they announce a cinematic universe with whatever IPs they have. The biggest example being the Universal Monster Dark Universe Cinematic Universe that was poorly thought out and it crashed and burn with only one movie in its slate. The 2017 reboot of The Mummy starring Tom Cruise.
Time will tell whether the planned WB Godzilla Kaiju Universe, Hasbro Transformers and their other toy line up universe will meet the same fate.
Not having a plan or direction
One of the most baffling events that came out of the entertainment world is the DCEU or as it is now known Worlds of DC in general.
From hiring directors and them leaving midway through production, from Zack Snyder’s total control of it and then the Execs of WB taking control from him, from various movies being announced that no one asked for and then getting cancelled these developments clearly shows that WB never had a solid game plan for their cinematic universe and that indecision clearly shows in their movies as well.
With the exception of Wonder Woman, Aquaman and Shazam, all the Worlds of DC branded movies either underperformed in terms of critically and commercially or both and generally they are seen as inferior to the MCU.
Read more: Shazam is the new magic word for DCEU!
The planning and the logistic behind the MCU is something that most studios don’t take any heed to it. That is one of the core reason why cinematic universes crash and burn even without getting a chance to fully form because the studios expect to land on the moon first before properly figuring it out how to get out of earth’s orbit in the first place.
Pacing and patience
For the all the talk about the MCU success most fail to see the one crucial step they took that no one up to now did. They never announced from the get-go that the First Iron Man movie was gonna be the start of their cinematic universe. They focused on making a great movie that can stand on its own first and then gave the small teaser of their plans in the end credit scene.
This was done so that they can create goodwill at first with the general audience and then in the subsequent movies slowly start to reveal their master plan cumulating in the First Avengers Movie and now their phase four.
Compare this with DCEU BVS which was tasked the monumental task of Introducing Batman, Wonder Woman, Lex Luthor and the entire Justice League in one sitting and also other numerous Easter eggs that were supposed to lead into other movies.
Sadly what resulted is a bloated mess of a movie that didn’t have any direction and character motivations and some scenes were done purely to tease the other future movies which created a Frankenstein’s monster of a movie that lacks focus.
Not exploring alternate options
This article already talked a great length about the MCU when it comes to cinematic universes, however, there is another name that can be added to that list, The Conjuring Universe.
Rather than making the mistakes above they simply went on a different direction than all of the rest of the Marvel Imitators. They simply made one good movie and then created a sequel and based on the audience reaction on the sequels secondary villains or tertiary characters they made spinoffs about it and slowly in a matter of years created a cinematic universe of their own.
While the Conjuring Universe cannot be compared to Marvel in terms of financial and critical and cultural significance, at least that cinematic universe is done right.
The Lesson that can be taken from the conjuring universe is that other than the previous lessons above is sometimes a cinematic universe from the onset is not a must. You can simply create a good movie, have goodwill and slowly from there through sequels or spin-offs or prequels organically have a cinematic universe.
Not every series of movies need to have all the characters team up, in the end, to fight a big bad in the ultimate team-up movie.