I think we can all agree that comic book movies in recent years have left a massive influence in pop culture. The excitement and buzz whenever a trailer of an adaptation starts trending on social media is an emphatic feeling that we all share to a certain extent.
But that also raises the question as to who has the edge when it comes to their respective media franchise?
Read more: How to destroy your cinematic universe
Marvel vs DC: The long rivalry
While Marvel Studios is known for their decade-long cinematic universe interconnected with a cohesive storyline, their rival DC Films attained their success by releasing stand-alone adaptations that left their own legacies. The Dark Knight Trilogy, Watchmen and Superman being a few notable examples.
Establishing a cinematic universe takes time, patience and thoughtful planning, something which Marvel figured out early on.
The swift introduction of the Justice League via e-mail in Batman v Superman: Dawn of Justice indicated that DC wasn’t willing to go that way.
In all fairness, although DC did make an attempt to flesh out their characters by giving them a backstory to grow like in 2013’s Man of Steel, they were still struggling to find a consistent tone in subsequent DCEU instalments. Only exemplified by the commercial and critical failure of Suicide Squad – A movie that was disappointing on so many levels that even Oscar winner Jared Leto couldn’t salvage with his brief appearance.
Individuality: DC’s stronghold
However not everything is doom and gloom as it looks. The enormous success of solo films such as Wonder Woman, Aquaman and Shazam! prove that there’s still much anticipation and promise in the DC Extended Universe. It could even be a sign encouraging DC to go back to playing to their strengths. Which is, crafting individual stories with a strong focus on character development and exploration of intimate themes.
DC’s latest project this year is the highly anticipated Joker starring the versatile Joaquin Phoenix. The film could be seen as a turning point for the company as it’s intended to launch DC Black, a line of DC-based comic book films separate from the DCEU with darker and more experimental material.
In hindsight, DC is at their creative best when they stick to their roots instead of taking notes from its rivals. Although the future of the DCEU is uncertain Todd Phillip’s Joker and Joaquin Phoenix’s interpretation of the iconic role could be the “revival” DC has been looking for.