A new retail website, called Verishop, has gone live recently. And it goes head-to-head with mammoth platforms like Amazon. The brain behind this venture is the former Chief Strategic Officer of Snapchat, Imran Khan.
Khan being present in the business arena for quite a while had observed some of the frustrations up-and-coming brands have expressed regarding existing sites that have counterfeit products or that hurt brand integrity. Verishop aims to change that and create an even and transparent platform for both buyers and sellers.
The business model of Verishop
Verishop actually buys the inventory directly from the brands. This step is to prevent having counterfeit goods on the site. Verishop hopes this differentiating factor will help build trust with consumers, too.
Is the big tech too big?
Globally companies like Facebook, Amazon, Alphabet etc. are ruling the world. It takes much audacity to come up with a business that has to compete largely with Amazon itself. However, Khan doesn’t feel that the big tech is too absolute. And with proper differentiation of their services, they can have a sustainable business.
“I think our vision is to be the best home for brands,” Khan said in an interview ahead of the launch of Verishop.
Verishop has launched with around 150 brands. Those include apparel makers Levi’s, AllSaints, DVF and Citizens of Humanity; home-goods retailer Boll & Branch; make-up company Lily Lolo and skin-care line Kora Organics.
An offer too good
Verishop offers free, two-day shipping with no minimum purchase, free returns and a 24/7 customer-service portal on the web. That means you can buy anything even worth 10 Dollars, and still can get free shipping! This new feature is something that most customers had been waiting for.
There are 2 main shopping sections, Tastemakers and Responsible Shop. Between these two, Tastemakers is solely targetted towards influencers.
In this daunting attempt, let’s hope Imran Khan makes a difference to the world of e-commerce, as he has done in case of Snapchat. A reminder for the readers, this is the same Imran Khan whose BTV debate went viral on Facebook this year!