ZKTeco: The story of ingraining design with innovation for brand excellence

ZKTeco: The story of ingraining design with innovation for brand excellence

It’s a widely accepted truth that design and its inherent beauty lies the eyes of the beholder. It’s sort of a nonverbal message that can propagate faster than any other conventional means of marketing. When we talk about design, we mean not just the UI or the UX or even the shape or the size- it is all of these and so much more. In this context, the design is the persona of a brand which is built through its mission, vision, drive and philosophy. Not all brand recognizes that and not all brand embraces that.

By that standard, ZKTeco, the global biometric security-based solution provider, design in each product resonates the following: Responsibility, Integrity, Pragmatism, and Excellence. Each of their product, service and solution is centred around these above-stated traits. This globally renowned enterprise with biometric verifications as its core techniques have dedicates its time, resources and investment in three core industries. For anyone without non-technical background, these can be categorized in the following manner: Biometric Verification Core Technique Empowerment, Smart Entrance & Exit “Person + Car + Object” Software Platform Empowerment; ZKTeco+ Smart Office Cloud Platform Empowerment; and providing total services to the users of global public services, enterprise-level users and personal users.

We know by now that in this world of intensive business competition, you need to take design seriously in order to leap to success. ZKTeco has been reaping of that benefit since its inception, thanks to the huge range of elegant product line it offers. Broadly speaking, ZKTeco’s smart identity-based products encompass biometric modules, biometric readers and multi-purpose integration tools. Design-wise, all of the products are elegant in design, human-centric in nature and productivity enhancer in action. At present, ZKTeco’s techniques and smart terminals have been applied by most 500 global top enterprises, and its business has already covered more than 100 countries and regions.

The smart entrance control product line of ZKTeco encompasses smart terminal and associated software. Be it security cameras with proprietary facial recognition or be it modular barrier controls gates or even commercial-grade smart lock- the richness of design and signs of intellect is everywhere in all the products.

For anyone who wants to design an office straight-out of Arthur C. Clarke’s science fiction novels, ZKTeco has a particular series of product designed to cater to that very need- smart office solutions. ZKTeco has designed Time-Attendance solution, POS solution, Access Control, Entrance Control, Inspection Entrance Control, Biometrics, Video Surveillance Solution, Fingerprint Scanners, Face Kiosk, software solutions like BioTime 8.0, ZKBioSecurity, ZKBio Access IVS etc. for perfectly complementing any need that may arise from the business.

Design has been ingrained in ZKTeco’s DNA. To incorporate the worldly elements across the world for superior user experience, ZKTeco has opened various centres for development, design and innovations in Silicon Valley, Europe, India, Dongguan, Xiamen and Dalian. Not only that. ZKTeco has approximately 3,500 employees globally, amongst which around 1,000 are research and development staff and 600 foreign staffs. Till May 2020, the enterprise owns 45 branches and subsidiaries in China, and 48 branch organizations in Hong Kong, Macau, Taiwan and overseas.

ZKTeco’s design-principle was put to test once the pandemic across the globe was in full bloom. To address the new normal where people are not touching the surface and wearing a mask, ZKTeco design a completely revamped solution to cater to the need. They started by training their computer vision system with mass images of people wearing a mask. Then the system was retrained with rejected images to provided it with a full spectrum. Once these were done, ZKTeco’s in-house lab was able to prepare a system that could accurately detect 98% of the cases in the 10,000-field test. Once the key product was readied, ZKTeco moved to the other important aspects in the system design i.e. touchless sensors, wide-angle recognition, distant recognition, body temperature detection, etc.

As ZKTeco designs and offers a wide range of product, these innovations were incorporated in all aspects of the products.

ZKTeco’s relentless pursuit of perfection hasn’t gone unrecognized.  The brand has obtained several certification, awards and accolades since the beginning of its journey i.e. ISO 9001 certification; 300+ patents; CE, FCC, and RoHS certification etc. Moreover, ZKTeco has been awarded as “Top 10 China Security Brands”, “Chinese Market Top Ten Access Control System Brands”, “Finalist for the IFSEC 2011 Access Control Product of the Year Award”, “2013 & 2014 Top 30 Technology Innovations”, etc. To top it off, ZKTeco has been selected by a&s Magazine as one of the “Top 50 Global Security Companies 2020” and is honoured by being selected as the “Top 3 in Entry System Product Group” by pioneering at offering top-notch security products and solutions.

For a security giant, ZKTeco has always put design and innovation on the shelf and that very philosophy has been rewarding it with business, success and brand recognition.