After several shocking revelations concerning Facebook sharing data with Cambridge Analytica, the social media giant has started rolling out an update that it tested last year as a means of curbing the tidal wave of “fake news”. Hopefully it will help build a credible base of information shared on Facebook, and reduce the influence of websites producing and distributing fake news.
By tapping on the [about this article, i] button on a news shared on Facebook, details about the website shared from and similar news appears. Scroll down and you will even find the regions where the news is getting shared from the most. It also shows who shared it – one of the crucial points of this new feature.
Initially the update appears to be giving context for the news that users share, but this new feature will help users recognize their Facebook friend’s views even more.
This clarifies how Facebook recognizes your behavioral patterns and builds a specific advertisement stream tailored for you. But this will shed more light on the people in your newsfeed who might be more prone to sharing fake news.
According to developers, the idea came from the “related articles” you can find whenever you interact with a news article on Facebook. In order for this feature to work, however, the authors of these stories have to have author tags implemented on their page.
The update is already available to everyone in the US and it’s expected to roll out worldwide in a few days.