It seems that everyone wants a piece of the smart home market and that’s quite expected given that it’s the future of technology. But I guess I couldn’t say everyone unless the names ‘Apple’ and ‘Google’ were involved. On one hand, Apple is planning to move into the business of smart home technology by developing software that will turn your iPhone into a remote that controls your home appliances. They are currently trying to get smart home appliance manufacturers to certify their products for use with Apple devices; it’s going to be a lot like those Apple accessories that read ‘made for iPhone’. According to Financial Times, apple is to announce this in the next Worldwide Developer Conference (WWDC) on 2nd June. On the other hand there is our beloved Google, who has made news by the seemingly promising purchase of Nest Labs for a notable $3.2 billion. Not that this isn’t indication enough of the fact that Google wants to enter the smart home market, there has also been talk about Google acquiring camera manufacturer Dropcam, although all this is still uncertain.
But Apple has a certain edge in this game already, and I’ll tell you why:
[button link=”#” size=”medium” target=”self”]1. The Apple Experience:[/button]
It seems that people are still having a hard time setting up a ‘smart’ home. The process, if you’re successful, is still quite tedious and hard to use. Moreover, the system is shaky and unreliable. After a few days, most people tend to get rid of the ‘techno junk’ and go back to the simpler life. But if you’ve ever used even one Apple product, you’d know that they are known for two things: simplicity and stability. Great things are expected from them, one of them being that users will fall weak to the Apple experience and use their smart home systems.
[button link=”#” size=”medium” target=”self”]2. Consumer Demand:[/button]
There isn’t much demand for a smart home system because it is not exactly a necessity. So, Apple has found a clever way to enter people’s homes without having to sell the concept of a smart home. Apple TV, as you know, has been quite the hit. What they will do is basically turn it into a Trojan horse by doubling it as a smart hub for your home. See, Apple’s already there.
[button link=”#” size=”medium” target=”self”]3. Helpful Partners:[/button]
Apple has made some successful moves; one of them was to support Bluetooth LE (low energy). This has caused a lot of other companies to line up to be associated with Apple, one of them being Philips Hue. So, we can rest assure that Apple won’t have any trouble finding established companies ready to hop aboard when they enter the new market.
[button link=”#” size=”medium” target=”self”]4. Privacy and Security:[/button]
Only two things to say here; one, Apple is known to be ‘limited’ but that leads to the fact that it is very safe, secure and private. Secondly, Google made a little slip-up that gave Apple a golden opportunity: they revealed in a letter to the Securities and Exchange Commission (SEC) that they will foresee ads on thermostats in the near future. This suggests an invasion of privacy for consumers as they think that Google will send data to corporations about their most personal spaces just to earn a little extra profit. Even though that sounds nothing like Google, perception is everything. Apple will market people’s fear to their advantage and look like the safer option.
[button link=”#” size=”medium” target=”self”]5. More than a smart home:[/button]
Given Apple’s all new ‘Car Play’ feature, and the fact that it’s now working on an iWatch, it seems pretty obvious that if Apple does enter the smart home market, it’ll be doing a lot more than making your home smart. You’ll be able to control so many different aspects of your life with the help of Apple, like from your car or even when you’re just out with your iWatch. Their integration gives you total control of everything and anything you have related to Apple.