1. Identify a problem in the company. Then tell them why you are the one to help solve the problem
Research the company and the industry. Suggest one thing you would change or problem that you would solve if you came on board. Your challenge is to identify a potential pain point and how valuable a solution can be. Demonstrate that you can help them run their department more efficiently and successfully than what they can achieve with their current hires.
You need to make it clear that you’re approaching this organization for very specific reasons. And ideally, your specific reason should not be the same specific reasons that all other candidates are giving.
Don’t say, “If you’re looking for someone who can turn around projects quickly…” Say “I can deliver posts that are more SEO friendly in less time and a website that explains your services more clearly”. Use examples that are relevant to the job you are applying for.
And if you’re new to the industry or the role? Just ask current or former employees. Go on informational interviews and inquire about the company’s challenges.
2. Be the best match to the job description
Going into the room saying “Hey, I’m great. I promise!” is not enough. You need to scrutinize the job description, determine the key requirements and responsibilities for the job, Make it clear to the reviewer that you can deliver the goods on these key things.
Look for the keywords in the job description (they’re typically listed first on the job description or mentioned more than once) then talk about your strengths in connection those priority requirements.
Start sentences with “I have direct experience with…” or “The first reason I want to be in [role] is because I learned [directly related skill] in [experience in it]” or “I am fascinated with [skill included in job description] because of [something you have already done]”.
3. Tell a story, one that’s not on your resume
Do not repeat all the facts in your resume. Use the space to be more personable. Talk about what brings you to the company. What motivates you?