For the first time ever in Bangladesh, a food delivery company is recruiting female riders. Thanks to a partnership between Foodpanda and FEM.
Foodpanda is dedicated to bringing food lovers around the world their favourite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 30,000 partner restaurants in more than 120 cities across 10 Asian and Central European countries globally. Foodpanda is now one of the top contenders in the food delivery industry of Bangladesh alongside the likes of UberEats and homegrown service HungryNaki.
A step in the right direction
With its decision to add female riders to its delivery fleet, Foodpanda is taking a step in the right direction in ensuring gender equality in the country and adding a culture of diversity in the industry. Especially at a time when Bangladesh needed it more than ever. With big companies like Foodpanda setting an example like this, acceptance and equality is a coming change for sure, if not just around the corner.
“The rider fleet of food delivery is entirely male dominated. But there is a scope for women to work as riders here. We are just creating a platform for this to happen.”According to Shafayat Sarwar, the Head of marketing of foodpanda.
“The partnership will encourage an increase in mobility and visibility of women in Bangladesh followed by income opportunities which is a step to women empowerment”.Zaiba Tahyya, Founder of FEM, said during the signing of the MoU between Foodpanda and FEM.
The female riders will be working from October for Foodpanda.
FEM is a non-profit organization that aims to empower women through various unique projects. The main aims of the projects include training and employing underprivileged women. FEM also supports creating accessibility to basic necessities for women.
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