According to reports cited by ANI of India, India will broadcast Bangladesh’s BTV from now on under a new contract signed by the two countries. Anyone else feeling funny here or is it just us?
We all, especially the 90’s kids, have a soft spot for BTV. It was our sole source of legendary shows like Alif Laila and Ittadi. But times have changed. BTV, however, hasn’t.
BTV, as old as time
As time went by, we grew up but BTV couldn’t. Where two negatives make a positive, two positives make a BTV. Even during some dire national situations, BTV would just stay overjoyed with lemons and agricultural successes. BTV’s program quality hasn’t improved in ages and the actual function of this TV channel remains a mystery.
Pardon us if we fail to see how broadcasting BTV in India will portray our cultural and media scenario to our neighbours.
One-sided cultural overflow
The free flow of cultures between the countries has been strongly evident since the last 30 years. Bangladesh had access to almost all of Indian entertainment channels where India had zero. Television media and preferences in Bangladesh are now so inspired and influenced by Indian media that BTV solely can’t balance out the one-sided cultural overflow.
Zee Bangla and Star Jalsha making their mark on our cultural territory along with Indian advertisements and products has made us more aware about India than Bangladesh. A large portion of Indians on the other hand, don’t even know how Bangladesh has been relying on them for almost everything; even how our geographical maps collide.
A futile attempt?
The cultural invasion is so massive that with a minimal contract like this, it is nearly impossible for Indians to learn more about Bangladesh and its media unless a new contract for broadcasting is made that ensures the equal flow of media and channels, if not Teesta’s water.