On July 17th 2018, Xiaomi, one of the tech giants of the world have officially expanded into Bangladesh. CEO of Xiaomi, Manu Jain, held a presentation in Dhaka where he introduced the company and their products and revealed their plans for Bangladesh. Currently, they’re only launching their smartphone Redmi S2 with a reasonable price.
Manu Jain insisted on them being a tech company, misidentified by most as a smartphone company. Xiaomi also aims to expand their famed e-commerce venture, “mi.com”, in Bangladesh. The e-commerce venture started back in 2011 with the Mi 1 at an affordable price. It’s a platform of Xiaomi for selling their electronics and home appliances, 3rd largest in India and China.
Upon being asked the question of Xiaomi’s future plans for Bangladesh, CEO Manu Jain said, “We want to make one thing clear, we are not just a smartphone brand. Bangladesh is an exciting market for smartphones, and we do want to expand our electronics side into Bangladesh. But our team is really small right now, and we’ll be doing research on the market for further expansions. We hope to fully expand and launch in Bangladesh within a few months.”
During his presentation, Manu Jain the strategy for Xiaomi. Their electronics and ecosystem was linked with their user interface called MIUI, through which people can stream content, have a financing solution and entertainment portal. These media portals are operated through Mi Store, Mi Home and Youpin. Pricing their products with razor-thin margins while manufacturing their electronics helped Xiaomi become giants.
For the time being, Xiaomi has released the Redmi S2 in Bangladesh through their national distributor, Solar Electro Bangladesh Ltd. The 3/32 variant of the smartphone will cost 14,999BDT and the 4/64 variant will cost 17,999BDT, respectively. The smartphone can be bought through Daraz.com with options of 0% EMI payment or 10% off pre-payment if ordered through a VISA, MasterCard or American Express card. The smartphone will be released offline very soon, as promised by Manu Jain. A year of local warranty is applicable for the smartphone, and international warranty may be available soon.